VP Care Privacy Policy
Effective as of December 1, 2024
Introduction
We are VP Care. We operate an ecommerce website and provide online services. This privacy policy explains how we collect, store, use, and share your personal information when you visit our website, create an account, make purchases, or interact with our services.
Personal information means any information about you from which you can be identified, but it does not include information where your identity has been removed (anonymous data).
As the 'controller' of personal information, we are responsible for how that data is managed. The General Data Protection Regulation ("GDPR"), UK GDPR, and other applicable privacy laws set out our obligations to you and your rights in respect of how we manage your personal information.
We ensure that your personal information is:
- processed lawfully, fairly, and transparently
- collected for specified, explicit and legitimate purposes
- adequate, relevant and limited to what is necessary
- accurate and kept up to date
- kept only as long as necessary
- processed securely
If you have any questions about this privacy policy, please contact us at privacy@vpcare.co.uk or call 075 4129 2020.
Information We Collect
Account Information
- Name, email address, phone number
- Username and encrypted password
- Date of birth (if required for age verification)
Purchase & Payment Information
- Billing and shipping addresses
- Order history and purchase details
- Payment method information (processed by secure third-party providers)
- Shopping cart contents and wishlist items
Website Usage Information
- IP address, browser type, and device information
- Pages visited, time spent on site, and click patterns
- Search queries and product preferences
- Cookies and similar tracking technologies
Communications
- Customer service inquiries and support tickets
- Product reviews and ratings
- Marketing preferences and newsletter subscriptions
How We Use Your Information
Essential Services
- • Process and fulfill orders
- • Manage your account and authentication
- • Handle payments and billing
- • Provide customer support
- • Prevent fraud and ensure security
Service Improvement
- • Analyze website usage and performance
- • Personalize your shopping experience
- • Recommend products you might like
- • Improve our website and services
- • Conduct research and analytics
Marketing & Communications
- • Send order confirmations and updates
- • Email newsletters (with your consent)
- • Promotional offers and discounts
- • Product recommendations
- • Survey and feedback requests
Legal & Compliance
- • Comply with legal obligations
- • Respond to legal requests
- • Enforce our terms of service
- • Resolve disputes
- • Maintain business records
Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience, analyze site traffic, and personalize content. You can control cookie settings through your browser preferences.
Essential Cookies
Required for basic website functionality, shopping cart, and security.
Analytics Cookies
Help us understand how visitors use our website to improve performance.
Marketing Cookies
Used to show you relevant advertisements and measure campaign effectiveness.
How We Share Your Information
We do not sell, rent, or trade your personal information to third parties for their marketing purposes.
We may share your information with:
- Service Providers: Payment processors, shipping companies, email service providers, and other vendors who help us operate our business
- Legal Requirements: Law enforcement or regulatory authorities when required by law or to protect our rights
- Business Transfers: In connection with any merger, sale, or transfer of our business
- With Your Consent: Other third parties when you explicitly agree to such sharing
Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction.
Technical Safeguards
- • SSL encryption for data transmission
- • Secure payment processing
- • Regular security audits
- • Access controls and authentication
Organizational Measures
- • Staff training on data protection
- • Limited access to personal data
- • Regular policy updates
- • Incident response procedures
How Long We Keep Your Information
Account Information
Retained while your account is active and for 3 years after account closure for legal and business purposes.
Order Information
Kept for 7 years for tax, accounting, and warranty purposes as required by law.
Marketing Data
Retained until you unsubscribe or withdraw consent, then deleted within 30 days.
Website Analytics
Anonymized data may be retained for up to 2 years for business analysis.
Your Privacy Rights
Under applicable privacy laws, you have the following rights:
To exercise these rights, please contact us at privacy@vpcare.co.uk. We will respond within 30 days of receiving your request.
Legal Basis for Processing
International Data Transfers
Some of our service providers may be located outside the UK/EEA. When we transfer your personal information internationally, we ensure appropriate safeguards are in place, such as:
- Standard Contractual Clauses approved by the European Commission
- Adequacy decisions recognizing equivalent data protection laws
- Binding Corporate Rules for multinational organizations
Changes to This Policy
We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:
- Posting the updated policy on our website
- Sending you an email notification (if you have an account)
- Displaying a prominent notice on our website
Contact Us
Email: privacy@vpcare.co.uk
Phone: 075 4129 2020
General Inquiries: enquires@vpcare.co.uk
If you have concerns about how we handle your personal information, you also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk